I was born in Israel and moved to the States when I was 8. I've been trying to prove to my parents the move was worth it ever since (immigrant complex, IYKYK).
My mom says I've been an entrepreneur since I was a little kid, selling my lunches and always hunting for the next opportunity. That instinct never really left.
I started an ed-tech company my senior year at UT Austin. We raised about $1M and signed UT plus 50 other schools, but it ultimately failed. Great learning, though.
In 2015 I dove head first into ecommerce, back when Shopify was just getting started and consumers were pouring online. I spent the next decade in that world, mostly on the software side helping DTC brands understand their customers, most recently as GM at KnoCommerce.
Building tools for consumer brands made me want to build one of my own. That's Boostcous, a protein-packed couscous I launched on my 35th birthday after two years of late-night batches in my kitchen. It's 20g of protein, 11g of fiber, gluten free, and ready in five minutes, and I'm building it in public.
I live in a small mountain town called Carbondale, CO, about 30 minutes from a little place called Asssspen, where I mountain bike, ski (which is why I started DTSki), raft, and hang out with my girlfriend Meghan and our dog Banjo.
Don't be afraid to say hey.